Social Strategy
A clear, purposeful social presence built on channel strategy, content pillars, and campaign planning.
Thoughtful social. Meaningful partnerships.
Golden Affinity Co. gives brands experienced social and creator support without the cost of an internal hire or the distance of a large agency.
The Practice
Five areas of work, one point of contact.
Golden Affinity at a glance
5
Core service disciplines
5+
Years of brand-side social and digital marketing
1
Point of contact for every engagement
3
Engagement models: retainer, project, or advisory
Point of View
Visibility is not the same thing as relevance.
Good social work creates a reason for people to care. That comes from a clear strategy, content built for the channel it lives on, and partnerships with creators who have a real relationship with their audience.
Golden Affinity works at the point where brands, creators, and audiences meet. The result is social that supports the marketing goals you already have, rather than running as a separate project on the side.
Who I Work With
Good marketing can look different at every stage.
I work with independent businesses, growing brands, and established organizations looking for thoughtful social strategy, content, and creator partnerships. Whether you are building from the ground up or looking for an experienced partner to support an existing team, we will find an approach that fits.
What Golden Affinity does
Five areas of work. Engagements can be ongoing, project-based, or advisory, depending on what your team already has in place.
Social Media Management
Strategy taken from planning through to publishing, community management, and reporting.
Creator Partnerships
The right creators, sourced and managed from first outreach through contracts, deliverables, and reporting.
Content & Campaigns
Social-first content and campaigns that bring brands, products, and stories to life.
Consulting
Experienced, strategic support through audits, planning, and project-based guidance.
How the work gets done
A small set of principles that shape every engagement, from a one-time audit to ongoing channel management.
Strategy before execution
Every channel, campaign, and partnership should have a reason for existing before anything gets published.
Relationships over transactions
The right creator has a real connection with their audience and a genuine reason to work with your brand.
Thoughtful work over constant content
Volume is easy. Relevance takes planning, and it holds up longer.
Clear communication
Direct answers, realistic timelines, and no agency language standing between you and the work.
Data-informed decisions
Reporting that explains what happened and what to do next, rather than a screenshot of a dashboard.
Hands-on partnership
You work directly with the person doing the work. Nothing gets handed off to a junior team.
About
Built from the brand side.
Golden Affinity Co. was founded by Danette Kashawlic, a social and digital media specialist who spent nearly half a decade running social channels, campaigns, and creator relationships inside a brand rather than at an agency.
That perspective matters. It means understanding budget cycles, product timelines, internal approvals, and the difference between work that looks good in a deck and work that holds up in market.