The Challenge
The brand had existing relationships with creators and ambassadors, but needed a more structured approach to managing partnerships, defining expectations, and creating opportunities for long-term collaboration.
Work
Creator Partnerships
Focus: Creator Partnerships · Program Development · Relationship Management
Building an Ambassador Program from the Ground Up
My Role
I developed and managed an ambassador program designed to create stronger, more strategic relationships between the brand and its creator community.
What I Owned
- Developed the overall ambassador program structure and strategy
- Identified and evaluated potential ambassadors
- Developed partnership packages, deliverables, and expectations
- Created and managed ambassador contracts and agreements
- Established compensation structures and payment terms
- Developed a referral program and incentive structure
- Managed ongoing ambassador relationships and communication
- Coordinated content deliverables and campaign opportunities
- Managed invoices, renewals, and ongoing program administration
- Collaborated with internal stakeholders to align creator partnerships with broader marketing goals
The Impact
Created a scalable framework for managing creator relationships, while giving ambassadors clearer opportunities, expectations, and incentives to engage with the brand.
“You’re one of the most organized, efficient, and dependable people I’ve had the pleasure of working with. Your support, kindness, and ability to build genuine relationships have made such an impact.”
Zac Wolfe (@zwolfe01), Creator Partner