Golden Affinity Co.

Services

Five Areas

Senior support, scoped to what you actually need.

Some brands need a strategy and can execute it themselves. Some have the strategy and need someone to run it. Some need a specific program built from scratch. Every engagement starts with a conversation about which of those you are, and it is priced and scoped from there.

Social Strategy

A clear, purposeful social presence built on channel strategy, content pillars, and campaign planning.

Strategy sets the direction for everything that follows. This work defines which channels matter, what the brand should be known for on each one, and how content and campaigns ladder up to real marketing goals.

  • Channel strategy and platform focus
  • Content pillars and messaging framework
  • Campaign planning
  • Measurement and performance insights

Social Media Management

Strategy taken from planning through to publishing, community management, and reporting.

Day to day ownership of the channels, handled by someone who understands the strategy behind them. The work stays consistent, on brand, and accountable to results.

  • Content development and creative direction
  • Copywriting and channel voice
  • Publishing and content calendars
  • Community management
  • Reporting and performance reviews

Creator Partnerships

The right creators, sourced and managed from first outreach through contracts, deliverables, and reporting.

Creator work is relationship work. This covers finding creators whose audience actually overlaps with yours, then running the partnership properly so both sides know what was agreed and what was delivered.

  • Creator discovery and vetting
  • Outreach and relationship management
  • Contracts, briefs, and deliverables
  • Campaign management
  • Ambassador program development

Content & Campaigns

Social-first content and campaigns that bring brands, products, and stories to life.

Content built for the channel it lives on, planned around launches, seasons, and the moments that matter to your audience.

  • Social-first content development
  • Campaign concepts and rollout
  • Product launch support
  • Content planning and production coordination

Consulting

Experienced, strategic support through audits, planning, and project-based guidance.

For teams that have the people but need direction, a second opinion, or senior support on a specific project.

  • Social audits
  • Strategy development
  • Creator program planning
  • Fractional social leadership
  • Project-based guidance

How engagements are structured

Three common shapes. Most work falls into one of them, and the right fit usually becomes clear in the first conversation.

Ongoing partnership

A monthly retainer covering strategy, execution, and reporting for one or more channels or programs.

Project

A defined scope with a start and an end. Launches, audits, creator campaigns, and strategy builds usually work this way.

Advisory

Senior guidance for a team that is already in place, on a set number of hours per month.

Inquiries

Have a project in mind?

Tell me what you are working on and what you need. If it is a fit, I will come back with a clear scope, a timeline, and a price.

Let's Work Together