Golden Affinity Co.

Work

Selected Projects

Selected work and case studies.

Healthcare is where I've done my best work, from mobility and accessibility manufacturing to home care and physical and occupational therapy. It's a space where trust matters and every message needs care, and that experience carries into any industry. Whether you're in healthcare or somewhere new, I'd love to hear what you're building.

A few stories are shared below, with more on the way.

Ambassador Programs

Building an Ambassador Program from the Ground Up

Developed and managed a structured ambassador program from the ground up, including partnership packages, contracts, compensation, and a referral and incentive structure that gave creators clear opportunities to engage with the brand.

  • Mobility & Accessibility · Brand-side, ongoing program

Read the case study

Campaigns

From Product Feature to Campaign Story

Led strategy, messaging, creative direction, and social content for a campaign that reframed a specialized accessibility product around the everyday need it addresses.

  • Mobility & Accessibility · Integrated marketing campaign

Read the case study

Content

Building an Always-On Content Strategy

Developed and managed a multi-channel content strategy spanning social and email, from planning and creative development through publishing, community management, and performance analysis.

  • Social and email, always-on

Read the case study

Areas of experience

The categories of work behind the case studies, drawn from brand-side social and digital marketing.

  • Social strategy
  • Product launches
  • Creator partnerships
  • Ambassador programs
  • Campaigns
  • Content
  • Events
  • Community growth

Industries: Healthcare · Mobility & accessibility · Home care · Physical & occupational therapy

Inquiries

Have a project in mind?

Tell me what you are working on and what you need. If it is a fit, I will come back with a clear scope, a timeline, and a price.

Let's Work Together